FastFit Software Ecosystem
Client
The Perfect Workout
Service
Product Design
Date
Dec 2025
The Challange
Transforming Data into Motivation. FastFit utilizes high-tech custom adaptive resistance machines that create the "perfect 20-minute workout." However, the legacy software was utilitarian, off-brand, and overwhelmed users with complex data in a cluttered UI.
The Friction
Users relied heavily on trainers to interpret the data on the screen, preventing self-guided workouts.
The Goal
Create an approachable, intuitive interface that empowers users to train independently after just 2–3 sessions.
As Product Design Lead, I managed the design lifecycle from concept to
high-fidelity UI, partnering closely with the CEO on user research and
member interviews.
The Solution
Context-Aware Information Architecture. We realized the user didn't need all the data during the workout. I restructured the experience to serve the right information at the right time.
During the workout
Drastically simplified. We removed the "data noise" to focus solely on the immediate rep and intensity. This aligns with the brand's philosophy—get in, work hard, don't overthink.
After the workout
Granular analysis. We shifted the deep-dive metrics to the member app. This allows users to view progress trends and fine details later, when they are relaxed, rather than stressing about them mid-set.
The OUTCOME
Early Adoption & Scalability. While the software is in early release, member feedback indicates a successful reduction in complexity. Users report better clarity on their workout "wins," and the interface now supports the business goal of scaling toward self-guided training sessions.
