about
welcome
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portfolio
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©2026
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crafting since 2012
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product designer
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I’m Rob Lacy — a principal product and brand designer with 12+ years of experience bridging the gap between brand storytelling and user experience.
I'm an expert in translating high-level business goals into compelling, pixel-perfect digital products and marketing campaigns - with a proven track record of leading creative teams, modernizing legacy visual identities, and delivering high-fidelity UI for web, mobile, and environmental interfaces.
I've been in Phoenix, AZ with my wife and two beautiful kids for the past three years. And yes, I don't mind the heat.
education
IV
education
IV
Bachelor's in Graphic Design
Colorado State University
2008 - 2012
Specialized in user interface, digital and graphic design.
Bachelor's in Graphic Design
Colorado State University
2008 - 2012
Specialized in user interface, digital and graphic design.
Years of Experience
Successful Projects
Awards Won
experience
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experience
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experience
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Principal Designer
The Perfect Workout
2024 — Present
Directed the end-to-end product design for the FastFit ecosystem, transforming complex technical workout data into a streamlined, high-fidelity user experience across hardware and mobile. Executed all company marketing design.
Principal Designer
The Perfect Workout
2024 — Present
Directed the end-to-end product design for the FastFit ecosystem, transforming complex technical workout data into a streamlined, high-fidelity user experience across hardware and mobile. Executed all company marketing design.
Principal Designer
The Perfect Workout
2024 — Present
Directed the end-to-end product design for the FastFit ecosystem, transforming complex technical workout data into a streamlined, high-fidelity user experience across hardware and mobile. Executed all company marketing design.
Design Director
Bolder Creative Studios
2023 - 2024
Directed product and brand strategy for key client accounts, maintaining full creative ownership while presenting high-level concepts directly to C-Suite executives. Hands-on execution included brand strategy and web design, and designing interactive dashboard prototypes and user flows that optimized information architecture for complex web applications.
Design Director
Bolder Creative Studios
2023 - 2024
Directed product and brand strategy for key client accounts, maintaining full creative ownership while presenting high-level concepts directly to C-Suite executives. Hands-on execution included brand strategy and web design, and designing interactive dashboard prototypes and user flows that optimized information architecture for complex web applications.
Design Director
Bolder Creative Studios
2023 - 2024
Directed product and brand strategy for key client accounts, maintaining full creative ownership while presenting high-level concepts directly to C-Suite executives. Hands-on execution included brand strategy and web design, and designing interactive dashboard prototypes and user flows that optimized information architecture for complex web applications.
Creative Director
Atlas Brand Co.
2021 - 2023
Directed brand strategy for member engagement, increasing user consumption and retention. Oversaw the full creative lifecycle for cross-channel digital campaigns, ensuring a seamless visual transition from marketing acquisition to the core product experience.
Creative Director
Atlas Brand Co.
2021 - 2023
Directed brand strategy for member engagement, increasing user consumption and retention. Oversaw the full creative lifecycle for cross-channel digital campaigns, ensuring a seamless visual transition from marketing acquisition to the core product experience.
Creative Director
Atlas Brand Co.
2021 - 2023
Directed brand strategy for member engagement, increasing user consumption and retention. Oversaw the full creative lifecycle for cross-channel digital campaigns, ensuring a seamless visual transition from marketing acquisition to the core product experience.
Lead Designer
Madwire
2013 - 2021
Managed and mentored a team of eight designers, establishing quality standards that resulted in the group ranking as the top production unit for three consecutive years. Partnered with platform development teams to deliver high-volume UI solutions, advocating for UX best practices in a sales-driven environment.
Lead Designer
Madwire
2013 - 2021
Managed and mentored a team of eight designers, establishing quality standards that resulted in the group ranking as the top production unit for three consecutive years. Partnered with platform development teams to deliver high-volume UI solutions, advocating for UX best practices in a sales-driven environment.
Lead Designer
Madwire
2013 - 2021
Managed and mentored a team of eight designers, establishing quality standards that resulted in the group ranking as the top production unit for three consecutive years. Partnered with platform development teams to deliver high-volume UI solutions, advocating for UX best practices in a sales-driven environment.